Crisis Management for C-Suite Leaders

It’s not “If …” it’s “WHEN your construction business faces a crisis…” 

Are you ready? Do you have a plan to handle how to handle communication with your primary audiences:

• Employees? Their families?
• Subcontractors?
• Customers?
• Community leaders?
• Law enforcement?
• Regulators?
• Local media?
• Social media?

 Whether you’re faced with a natural disaster, personnel ethics violations, violence in the workplace, an accident on a jobsite, or another crisis that puts your organization in a bad light, you need to be ready.

Get into crisis communication planning — or you’ll be out of business

In this session, you’ll learn:

• What to prepare: 

  • Get prepared to speak to your staff and their families before they hear it on social media or through the grapevine.

• Know what to say — in what order — and when — to ensure your company appears compassionate, professional, competent, and trustworthy.
• Learn what NOT to say so you don’t put your company in jeopardy.
• Preparing the right people for the right roles
• Identify and train company spokespeople. This means YOU. No one can represent your company as well as YOU — not your HR profession, not some other representative. People need to hear from YOU.
• Prepare others who needs to be prepared to answer questions: VPs, HR, CFO, COO
• You wouldn’t put your craftsman in an emergency without training — don’t do it to yourself and others you’ll need in a company crisis.
• Network NOW to ensure you have the right relationships in place to handle potential media and community fallout. During the crisis is too late — and too costly.

• Response — not Reaction

  • Map out a plan for communication flow so you’re ready when crisis hits. You wouldn’t start a construction project without a detailed plan. Don’t risk losing your reputation because you failed to plan. 

• Learn power words that build charisma, trust, and credibility during your company’s crisis.
• Get words to avoid at all costs!
• Yes, your facial expressions matter. Learn when to smile — and when NOT to.

Don’t miss this opportunity to prepare for communication in a crisis.